Role reversal of designer and client
Another very popular and helpful method is the reversion method. Here, the graphic artist / designer puts himself in the position of the client and makes up questions about the logo - and poses reverse questions.
An example: Master baker
A Question could be: How can i bake good, high-quality products?
Reverse question: How can i bake bad products?
This results in the following:
Solution: I will use bad or low-grade ingredients, i'll hardly ever clean the machinery, i won't mind hygiene. I'll employ unqualified staff and sometimes unfreeze old bread and sell it.
Reverse solution: I will use only good, high-quality ingredients, I'll service the machinery regularly and clean it on a daily basis, i'll pay attention to cleanliness. I will only employ qualified staff and keep them motivated. I will only sell freshly prepared / baked goods.