Organization of basic logo elements
The previous chapter (3. Basic logo elements) was about the effects of shapes and the associations with shapes. This chapter takes a step forward.
Here, I would like to go into detail with the associations that are evoked by certain elements - but not the associations themselves, rather how they are used in the surroundings.
For example: How does a portrait format logo come across? Is there a difference to the effect of a logo in landscape format? Does the choice of colour play a role?
I would like to give you an understanding of the topic in this chapter.
Subpages concerning logo design:
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