Symbolism of Motion

  1. Logodesign Guide
  2. 1. Logo design Introduction
  3. History
  4. Symbolism of Motion


Symbolism of Motion of the Occidental Culture

When designing logos it is very important to pay attention to the form and direction of the symbols and elements.

When a logo is reviewed, it can be very important whether a line goes up or down, whether an animal jumps left to right or vice versa.

In the following chapter, I'd like to give you a brief overview of the symbolism of space and movement:

 

Meanings:

Top, sun, sky, power, strength, spirit, air, height, health, vitality, upward movement, up, rise

 

Meanings:

Energy, strength, determination, ascending, up coming, forward-looking, goal-oriented, vital, healthy, innovative

 

Meanings:

Future, continue, forward motion, vision, extroverted, future-oriented

 

Meanings:

Earth, disease, disaster, misfortune, depression, sloping, descending, falling down, negative

 

Meanings:

Earth, water, calmness, stagnation, tradition, depth, nature, roots, present

 

Meanings:

Beginning, past, subconsciousness, conservative, cautious, past

 

Meanings:

Regression, backward movement, tradition, history, past, introverted, reticent

 

Meanings:

Religious, intellectual, meditation, calmness, intangible, transcendence, superior

 

Meanings:

Middle, center, safety, protection, present, symmetry, calmness, balance