On logos, brands and their subgroups

It is often confusing to distinguish between the different types of brands. That is because a brand can often be attributed to more than just one type.

For the sake of clarity, the different types of brands are listed in this chapter, complete with some examples of popular brands for every type.

Moreover, this chapter contains the definitions of wordmark and figurative mark, and the combination of these two.

Subpages concerning "Types of Logos":

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