A title is used to lay down the structure of a text. There are different types of titles:

  • Headline (Main title)

    Subtitle

    Intertitle (Crossheading)

    Column title

These terms are often intermixed. In journals, it is frequently unclear which form of a title is used where.

The following subpages are available in this chapter:

 

The Headline


The headline of a page must be distinctive and clearly recognizable as such. It should be dominant, and no other element on the same page should compete against... 

The Subtitle


In magazines and journals, this is a very popular element: Subtitles, also called Guidelines in lingo. The subtitle allows for providing additional information ... 

The Intertitle


Intertitles are used to subdivide paragraphs into individual thematic blocks. If you use intertitles, you give your readers the opportunity to skip certain text... 

The Column Title


The column title, as the name implies, stands above a column. In most cases, the column title is separated from the column by a line.
There are 2 kinds of col...