If you're lucky enough to have some friends or acquaintances who will help you examine your logo, here are a few questions that will be helpful.

As in the tachistoscopic test, several logosy (including your own, newly designed logo) are presented for a short time. Following each short presentation, the subjects are asked a few questions regarding the logo that they just saw. It's best to prepare a form or questionnaire with these questions.

The following questions are relating to a service provider that manufactures products. Because this doesn't apply to every client, you might have to modify the questions depending on the topic.

  • How does the logo come across - positively or negatively?

    What field would you atribbute the logo to - handicraft, industry, services, ...?

    Do you think of the logo as beautiful? How does it affect you?

    Does logo (and what brings out) also suit the company?

    Does the logo's statement comply with the product?

    Would you avoid contact with this copmany?

    What was the company's name? Does the logo stay in mind?

    Please trace the logo, roughly. What did it look like?