Logo gallery

Explanations of well-known logos:

 

The Alfa Romeo Logo


Alfa stands for "Anonima Lombarda Fabbrica Automobili", which means "Lombard Automobile Factory Corporation". It was the full name on the official date of found... 

The Apple Logo


The Apple logo is - as the company name implies - an apple. More precisely, it's a bitten-into apple. But this bitten-into apple was not their logo from the beg... 

The Audi Logo


In 1899, August Horch founded the "Horch-Werke" (Horch Industries). There were internal disagreements and financial problems, and August Horch left the company.... 

The Bacardi Logo


In 1862, the Spaniard Don Facunda Bacardi founded the Bacardi & Ca. Distillery in Santiago de Cuba. 48 years later, the first bottling plant was built in Barcel... 

The BMW Logo


The brand mark of the Bayerische Motoren Werke (Bavarian Motor Factories) was designed in the colours of the province Bavaria, according to the first part of th... 

The Chiquita Logo


Today's logo is derived from an advertisement figure that Dick Browne designed in 1963. The figure was half woman, half banana, and was called "Mis Chiquita". "... 

The Coca-Cola Logo


In 1886, pharmacist Dr. John S. Pemberton concocted a caramel-coloured fluid in a kettle in his backyard in Atlanta, which was supposed to become a remedy for h... 

The Ferrari Logo


How the Ferrari logo evolved, why the horse was integrated into the logo, and why the colours black and yellow were chosen. The ferrari logo has hardly been mod... 

The Ford Logo


The Ford company wasfounded on June 16 1903 in Detroit by Henry Ford. By now, it has grown to be the third-biggest car manufacturer after General Motors and Toy... 

The Fruit of the Loom logo


Fruit of the Loom is known worldwide for their T-Shirts and Sweatshirts. The company logo is a still life of fruits, which seems unusual for a textile producer.... 

Das Goodyear Logo


Der ehemalige Werkzeugmacher Charles Nelson Goodyear versuchte 5 Jahre lang Rohkautschuk in elastischen Gummi umzuwandeln, ohne Erfolg. Wegen der erfolglosen Ex... 

The Honda Logo


Honda's best-known logo is probably the one for the automobile branch. It looks like this: There's an "H" in a rounded quad as the logo. At the top, both the H ... 

Das Jack Wolfskin-Logo


Die Jack Wolfskin Tatze, um welche in den 80igern sogar ein Rechtsstreit entstand, ist wohl eines der bekanntesten Logos in der Textilindustrie. Die Bildmarke w... 

Das McDonalds-Logo


Das McDonalds Logo wurde erstmals 1962 vorgestellt. Es stellt die zwei "Golden Arches" dar, die seit an Dick und Mac McDonald's erstem Fast-Food-Restaurant (195... 

The Nike Logo


Nike is one of the most popular international US-American vendor of sports goods. The company is based in Beaverton, Oregon. The German office is based in Groß-... 

The Opel Logo


Opel is a company founded in 1862 in Rüsselsheim, Germany. Back then, the company's business segment was a little different than today: They started off with th... 

The Playboy Logo


Art Paul, first director of the Playboy, designed the renowned bunny head, which has been used since the second issue and is still in use today in its original ... 

The Puma Logo


Today's "Puma AG" was founded in 1948 by Rudolf Dassler, and was originally called "Puma Schuhfabrik Rudolf Dassler" (engl. Puma Shoe Factory Rudolf Dassler).
... 

The Porsche Logo


Ferdinand Porsche founded his own engineer office in Stuttgart, Germany, on april 25 1931. The company constructed the racing cars of the Auto Union AG and part... 

The VW Logo


The origin of the VW logo is not entirely clear yet, because a retired tyrolean graphic designer claims to have a stake in the logo's creatorship. Nikolai Borg,... 

The World Cup Logo


It could be seen virtually anywhere in 2006: the logo of the Football World Cup 2006 in Germany. It seems colourful and cheerful, because it's supposed to conve... 

 

More logos in the chapter "logo gallery" and explanations to well-known logos are on the way.