In logo design, you should also pay attention to multinationality. In other cultures / countries, certain images and words have completely different meanings.

Bear in mind the reading direction. In many countries, images and words are read from right to left.

Here are a few "bloopers" of well-known companies that didn't catch up on the possible meanings of their products or product names in other countries:

McDonald's campaign in Japan featured the well-known clown, as in most other countries. Over here, a clown always stands for something funny. In Japan, however, a white-painted face is a symbol of death.

Ford didn't manage to sell overly many cars of the "Pinto" make in Brazil. The Brazilians were simply deterred from sitting in a car named "Small Genital".

To prevent such mistakes, you should always get information on the local meanings in advance, and create potential modifications of a brand or logo. Another approach would be to modernize a logo in a such way that misinterpretations can't occur.