The previous chapter (3. Basic logo elements) was about the effects of shapes and the associations with shapes. This chapter takes a step forward.
Here, I would like to go into detail with the associations that are evoked by certain elements - but not the associations themselves, rather how they are used in the surroundings.
For example: How does a portrait format logo come across? Is there a difference to the effect of a logo in landscape format? Does the choice of colour play a role?
I would like to give you an understanding of the topic in this chapter.
Subpages concerning logo design:
I've mentioned that the format also evokes certain impressions and associations.
Differences in size between the individual elements are often used to create a contrast. However, you should pay attention to not force the smaller element into...
We humans perceive symmetry as harmonical. We recognize symmetrical logos more easily, and they signalize a form of stability. This is why we often use symmetry...
When combining different elements in a logo, you run the risk of making the statement of the logo more imprecise. Hence you should weigh up which elements are n...
The choice of colour is a tender subject in logo design. Sometimes it is better to design a logo in colour, in some cases it may be necessary. However, you shou...
Today's vector-oriented layout programs already feature very simple, technically mature instruments for the cause: The distortion of elements or the distortion ...
You can also create a little spatial depth in two-dimensional logos. This may be achieved by adding a shadow, by creating a relief with logo elements, or by usi...