This chapter is about the basic elements, that can be used for logo design.

In many cases, it is very important to know the effects of these basic elements, and their respective fields of application. With this information, it is possible to provoke a specific association or to convey a particular emotion by using such an element for a logo.

Furthermore, we'll explain the meaning of these basic elements and show well-known symbols that consist of these elements.

 

The following basic elements for logo design are explained here:

Triangles


A triangle can be used with the tip pointing up (A shape) or down (V shape). When triangles are used, most times they are equilateral triangles. However, a tria... 

Squares and Rectangles


Rectangles seem neutral to us. A square is a special form of a rectangle - namely an equilateral rectangle - so its neutral effect is even stronger. 

Hexagons


Hexagons and other polygons, like octagons, are often used to create a boundary for logos. 

Circles


The circle is a very popular basic element in logo design. It may be used as an independent logo element, or come into operation within a text. (the dot on the ... 

Crosses


With cross signs, an important factor for their meaning is the relative proportion of the lines. If the lines are unequally long, we immediately think of the Ch... 

Arrows


Arrows may be used in various fields. Most times, arrows are found on signs or indications. There, they are used to allude to certain things. 

Lines


Lines are very versatilely deployable. They can come into operation as hatchings of certain parts or elements of the logo, they can be graph lines, or just be u... 

Characters


Of course, characters and words are frequently used in logos as well - some logos consist only of characters. Logos don't coercively need to be made up of chara...