Before we deal with the term "logo" itself, I would like to briefly address some basic things. The meaning of characters has changed repeatedly during human history. Here, I would like to go into the meaning of various characters in different cultures and eras.

Starting with archetypes, which have the same meaning in all cultures, I would like to go into the symbolism of motion, the effects of various forms to humans, and the cultural differences of those effects.

All these aspects are very important for logo design, and are to be considered in advance.

Subpages concerning History:

Archetypes


Archetypes are primitive symbols. They have the same meaning in all cultures and evoke similar associations. Knowing these associations, archetypes can be put t... 

Symbolism of Motion


When designing logos, it is very important to pay attention to the form and direction of the symbols and elements. When a logo is reviewed, it can be very impor... 

Cultural Differences


Some symbols make it necessary to have cultural knowledge in order to correctly describe and interpret a logo. If you don’t have this knowledge, the logo might ...