For figurative marks, a multitude of pictorial symbols can be used - ranging from animals, nature objects, humans, mythical creatures, to abstract depictions, to figural illustrations.

The trick of creating figurative marks is to associate the depiction of the above objects with a specific product or company.

In order to do that, these figurative marks must first be "introduced" in combination with the scripture - the viewer must first "learn" that the symbol belongs to a certain company or product.

If this has been achieved after some time, the figurative mark can be used independently.

It can be problematic that after this introduction, the target audience of the logo will know its association to the company, but others will not be able to understand that figurative mark. If it were still displayed with the text, they could too understand its affiliation.

Mostly, these marks are already so popular and so well introduced that the mere display of the pictorial symbol is immediately understood.