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    • Logo gallery
      • The Alfa Romeo Logo
      • The Apple Logo
      • The Audi Logo
      • The Bacardi Logo
      • The BMW Logo
      • The Chiquita Logo
      • The Coca-Cola Logo
      • The Ferrari Logo
      • The Ford Logo
      • The Fruit of the Loom logo
      • The Honda Logo
      • The Nike Logo
      • The Opel Logo
      • The Playboy Logo
      • The Puma Logo
      • The Porsche Logo
      • The VW Logo
      • The World Cup Logo
    • Logo design glossary
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  • Logodesign Guide
    • 1. Logo design Introduction
      • History
        • Archetypes
        • Symbolism of Motion
        • Cultural Differences
      • History of Writing
        • Chronology
        • Picture Writing
        • Origin of the Alphabet
      • Defining Terms
        • Pictogram
        • Symbol
        • Signet
        • Character
        • Icon
        • Emblem
        • Cachet
        • Trademark
        • Logo
      • The logo designer
    • 2. Basic principles
      • Rules and Principles
        • Law of proximity
        • Law of closeness
        • Law of similarity
        • Law of experience
        • Distinction Figure/Ground
      • Composition
        • Combinations
        • Variations
        • Contours
        • Contrasts
        • Hatchings
    • 3. Basic logo elements
      • Triangles
      • Squares and Rectangles
      • Hexagons
      • Circles
      • Crosses
      • Arrows
      • Lines
      • Characters
    • 4. Logo composition
      • Format
      • Proportions
      • Symmetry
      • Combination
      • Colours
      • Distortion
      • Spatial design
    • 5. Types of Logos
      • Character marks
      • Wordmarks
      • Figurative marks
      • Combinations
      • Types of brands
      • Add-on: Key visual
    • 6. Idea generation
      • The Briefing
      • Creative Methods
      • Humour & Exaggeration
      • Abstract elements
      • Recombination
    • 7. Creativity training
      • The idea book
      • Brainstorming
      • Brainwriting
      • Mind Mapping (R)
      • Finding Associations
      • Buzz Word Technique
      • Reversion method
    • 8. Updating Logos
      • The course of time
      • Reasons for Modernization
        • Social values
        • Corporate Structure
        • Technical Requirements
        • Market Satiety
        • Improve retentivity
        • Multinationality
    • 9. Logo Evaluation
      • A logo should...
        • attract attention
        • have a clear statement
        • be comprehensible
        • be easily memorable
        • be inventive
        • be customer-oriented
        • have a clear shape
        • be reproducible
        • be timeless
      • Proceedings of evaluation
        • Eye tracking
        • Recall test
        • Tachistoscopic test
      • Logo examination
        • Logodesign checklist
        • Simple recall test
    • 10. Techn. Background
      • Printing problems
        • Colours / Spot colours
        • Pixel- / Vector format
        • Gauge-pin difficulties
        • Include Fonts
        • Very Thin Lines
        • Embroidered Logos
      • File formats
        • EPS - Encapsulated PS
        • PS - PostScript
        • FH - Macromedia Freehand
        • PSD - Photoshop Document
        • PDF - Adobe Acrobat
        • QXD - QuarkXPress
        • TIF - Tagged Image File
  • Typography in a Nutshell
    • 1. History of Writing
      • Definition of Typography
      • History of Writing
        • The Formation of Writing
        • Picture Writing
        • Origin of the Alphabet
    • 2. The Character
      • Typology of Fonts
      • The Character
      • Font Metrics
      • The Serifs
      • Type Styles
        • Font weight
        • Character Width
        • Font Style
      • Font Quality
    • 3. Classification of Fonts
      • Old-Style Antiqua
      • Garalde
      • Transitional
      • Didone
      • Slab Serif
      • Sans Serif
      • Antiqua Variants
      • Cursive Scripts
      • Cursive Antiqua
      • Gothic Scripts
      • Foreign Scripts
      • Modern Scripts
    • 4. Typography Basics
      • Title composition
        • The Headline
        • The Subtitle
        • The Intertitle
        • The Column Title
      • Paragraph Structure
      • Highlighting
      • Alignment
        • Justification
        • Ragged setting
        • Centered setting
    • 5. Typographic Measures
      • The Fournier System
      • The Didot System
      • The Pica System
    • 6. Bookwork Composition
      • The Type Area
      • Page number
      • Footnotes
      • Marginal Notes
      • Aides
      • Highlighting
      • Front matter
  • Colours!
    • 1. Colour Introduction
      • Physical Definition
      • Important Terms
        • Hue
        • Saturation
        • Lightness
    • 2. Additive / Subtr. Colours
      • Additive Colours
      • Subtractive Colours
    • 3. Colour Systems
      • The RGB System
      • The CMYK System
      • The CIE System
    • 4. Colorimetry
      • The Densitometer
      • The Spectral Photometer
  • Design Knowledge
    • Paper Sizes / Standards
      • DIN A Series
      • DIN B Series
      • DIN C Series
      • Machine Formats
      • Untrimmed Sheet Formats
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