8. Updating Logos

Refurbishment, also for logo design

There are several possible reasons that result in the need for an updated logo.

For example, the company could have been sold. If a company opens up new market segments, the logo may need to cover these segments as well. It could also be that two companies merge, so a common logo may have to be developed from the two previous logos.

Sometimes, it is indispensible to upgrade or modernize a logo.

Subpages concerning "Updating Logos":

The course of time

Many logos have existed for decades, some for over 100 years. If you take into consideration how much has changed in the past hundred years, it becomes obvious ... 

Reasons for Modernization

The logo is no longer "modern", it's no longer up to date. Maybe the company was restructured, sold, or has opened new business segments.