5. Types of Logos
On logos, brands and their subgroups
It is often confusing to distinguish between the different types of brands. That is because a brand can often be attributed to more than just one type.
For the sake of clarity, the different types of brands are listed in this chapter, complete with some examples of popular brands for every type.
Moreover, this chapter contains the definitions of wordmark and figurative mark, and the combination of these two.
Subpages concerning "Types of Logos":
Character marks, or letter marks, are logos that consist of single alphabetic characters, abbreviations or numbers.
When designing wordmarks, but also character- or letter marks, make sure that the selected font fits the client, i.e. the company or product.
For figurative marks, a multitude of pictorial symbols can be used - ranging from animals, nature objects, humans, mythical creatures, to abstract depictions, t...
A combination of word- and figurative marks is what us humans usually comprehend the fastest. In most cases, the recollection of these logos is better as well.
Brands fall in different categories. Here's a short listing of these categories, with a short description and examples for better understanding.
The key-visual is not directly a part of logo design, but under certain conditions it is a very effective add-on to the logo. The key-visual is an image motif t...
