Reversion method

Role reversal of designer and client

Another very popular and helpful method is the reversion method. Here, the graphic artist / designer puts himself in the position of the client and makes up questions about the logo - and poses reverse questions.

An example: Master baker

A Question could be: How can i bake good, high-quality products?

Reverse question: How can i bake bad products?

This results in the following:

Solution: I will use bad or low-grade ingredients, i'll hardly ever clean the machinery, i won't mind hygiene. I'll employ unqualified staff and sometimes unfreeze old bread and sell it.

Reverse solution: I will use only good, high-quality ingredients, I'll service the machinery regularly and clean it on a daily basis, i'll pay attention to cleanliness. I will only employ qualified staff and keep them motivated. I will only sell freshly prepared / baked goods.