Proceedings of evaluation
Various tests and proceedings of review
In order to be able to evaluate and rate logos, we use the same tests and proceedings that are used in advertisement and advertising psychology.
These fields are closely interconnected - after all, the logo comes into operation in advertisings, in combination with slogans, texts etc.
The following tests are technically complicated and very specific. It would be far too much information to dwell on, so I will just briefly explain them here.
