A logo should...

Assessment criteria for logo creations

In the chapter "A logo should...", as the name implies, you will learn what criteria a logo must meet without fail.

If all these qualifications are fulfilled, you've taken a big step towards a good logo, and you may present the logo to your client with a clear conscience.

A logo should...

attract attention

The logo as an eye-catcher

have a clear statement

Convey a clear message

be comprehensible

Renounce complicated associations

be easily memorable

We "store" the logo

be inventive

Don't create plagiarisms of existing logos

be customer-oriented

The appropriate logo

have a clear shape

Design aesthetic logos

be reproducible

Devise a logo for all media

be timeless

The ever-up-to-date logo