9. Logo Evaluation

Criteria and proceedings to evaluate a logo

A good logo hardly ever emerges accidentally. In this chapter, you will learn what to pay attention to when designing a logo, and what criteria a logo must meet unconditionally.

Furthermore, you will find a description of some Proceedings of Evaluation of logos. These tests are also employed in advertising psychology.

I will go into the following tests:

Eye tracking

Record eye movement with a camera

Recall test

Will the logo stay in mind?

Tachistoscopic test

How long does it take for the logo to be recognized?

To conclude this chapter, I have compiled some Questions for the Examination of your self-made logo.

Subpages concerning "Logo Evaluation":

A logo should...

In the chapter "A logo should...", as the name implies, you will learn what criteria a logo must meet without fail. 

Proceedings of evaluation

In order to be able to evaluate and rate logos, we use the same tests and proceedings that are used in advertisement and advertising psychology. 

Logo examination

You've spent many hours working on first drafts, you've discarded some of them, some were elaborated further. Eventually, you've decided to use one and finalize...