Today's vector-oriented layout programs already feature very simple, technically mature instruments for the cause: The distortion of elements or the distortion of characters, respecitvely.

These effects can of course be used, but should be used sparsely for logo design.

A very popular example of a logo that shows distorted text is the Harley Davidson logo. In this logo, the words "Motor" and "Cycles" were adjusted to fit the plate sign.