Diese Seite auf Deutsch




Design Poster

Webdesign Tutorials

iPhone Case Shop

Shop für iPad Zubehör





Die letzten 10 Updates

Das Urheberrecht: Teil 2

Das Urheberrecht: Teil 1

Das Urheberrecht

Das Jack Wolfskin-Logo

Das McDonalds-Logo

Logodesign Blog

Logodesign

Grafik & Design

Logodesign Blog

Apple & Mac OS X

Law of experience

Ammendment through knowledge / experience

The righthand image is recognized almost immediately. Even though the illustration consists only of three lines that are not even connected, our mind immediately recognizes the letter. An illiterate wouldn't be able to recognize the image, but we can recall saved visual information, ammend the missing lines and "see" the character.

 

This law should be kept in mind when designing a new logo. If previous knowledge of some kind is necessary to understand a logo, it could be ominous - for example if the logo is used internationally. Other cultures could be lacking this knowledge, so the logo might not be understood.