6. Idea generation for Logo design
Methods for coming up with ideas
For idea generation, everybody uses their own method - knowingly or unknowingly. However, these methods don't always work, least of all "on call".
To come up with ideas faster in the future, or to come up with even better ones, I would like to present some creative methods for idea generation.
These are just some methods for the creative process, there are of course many more - but those are not necessarily well-suited for logo design.
There are the following methods:
A briefing is a meeting of the logo designer and the client. First of all, a prepared list of questions is discussed. These questions are dealt with in the foll...
For idea generation, everybody uses their own method - knowingly or unknowingly. However, these methods don't always work, least of all "on call".
If you design a logo that will make a passing-by pedestrian smile, you have achieved one of its goals. People will pick such a logo up much faster and better.
Abstract images are frequently used in logo design. Use of these simple pictograms makes sense whenever the depicted term is grasped faster than a description o...
It does make sense to factor in and use the symbols that are generally used in a specific industry when designing a new logo. The beholders will immediately ass...
