Humour & Exaggeration

Insert funny points

If you design a logo that will make a passing-by pedestrian smile, you have achieved one of its goals. People will pick such a logo up much faster and better.

You can create funny logos by modification or alienation of objects, for example. Adding arms, legs and a face to an anorganic object, you will get a manlike creation that is naturally associated with manlike peculiarities

Another well-suited instrument that attracts the viewers' attention is to work with insinuations and / or innuendos. The beholder may take a second glance at the logo to be sure that the insinuation is there, or he may look at it again to understand the innuendo. Thereby, one of the logo's goals is achieved