have a clear statement

Convey a clear message

In logo design, you should pay attention to create a logo with a clear statement. This applies to the text as well as the image.

Regarding the text, keep in mind one word may have multiple meanings in our language, thus it might be interpreted differently.This is also the case in other countries and languages - a term may have several meanings there as well.

The same is valid for pictogramms, signets etc. Before you use an element, term or image, always check for negative meanings in other countries.