1. Logo design Introduction2. Basic principles3. Basic logo elements4. Logo composition5. Types of Logos6. Idea generation7. Creativity training8. Updating Logos9. Logo Evaluation 
A logo should... attract attention have a clear statement be comprehensible be easily memorable be inventive be customer-oriented have a clear shape be reproducible be timeless Proceedings of evaluation Logo examination10. Techn. Background
The logo should emerge from a clear, good idea. There should be no dispensable elements in the logo, and it shouldn't overflow with minute details.
It should just be catchy and combine beauty with purpose.
We've already established the basics of creating beautiful shapes using basic elements in chapter 3 (Basic logo elements).
